ET BrandEquity Media & Entertainment 13th Feb 2025

Overview
India’s Media and Entertainment (M&E) industry, valued at ₹2.32 trillion in 2023, is at a pivotal juncture. Television remains a cornerstone, commanding ₹297 billion in advertising revenue and ₹399 billion in distribution, with 800 million viewers spending 3 hours 41 minutes daily. Meanwhile, Connected TV (CTV) is revolutionizing content consumption with 35 million monthly active sets and rising engagement. OTT platforms now captivate 563 million viewers, with regional content driving 52% of titles.

The film industry rebounded, generating ₹197 billion in revenue, while Out-of-Home (OOH) advertising surged to ₹42 billion, with digital OOH comprising 9%.

The Economic Times Media & Entertainment Summit will bring together advertisers, regulators, distributors, and creators in a landmark event. This magnum opus will decode emerging opportunities, foster innovation, and explore synergies across platforms. Join us to shape the future of India’s M&E landscape, blending traditional strengths with digital innovation under one visionary roof.

1
Day

20+
Interactive Sessions

50+
Eminent Speakers

300+
Delegates

Unlimited Networking

Key Discussion Points

Media Fragmentation: Maximizing ROI in a Multi-Platform World


IPL and Sports Advertising: The Big Ticket Opportunity for Brands


CTV: Unlocking Targeted Reach in High-Income Households


OOH as an Enabler: Integrating Outdoor with Digital and TV


The Power of Tentpole Properties: Building Brand Equity through Impact Programming


Prime Time Programming: How Brands Leverage Mass Viewership


Brand Integration in OTT: Driving Engagement through Contextual Advertising

Why Join Us

1. Gain insights from top advertisers driving media spend
2. Explore innovations in content monetisation with CTV and OTT
3. Decode the trends that are shaping Media Planning in India

4. Discover how media fragmentation is influencing ad strategies

5. Understand the evolving role of OOH as a key enabler

Who Should Attend

Brand/Marketing Heads


Heads of Analytics & Consumer Insights


Product Heads & Brand Heads


CEOs, CMOs, CCOs, and CXO’s


Digital & Innovation Leaders


Digital Marketing Agencies


Media Buying/Planning Agencies

Register Now

register Now