Customer First Summit 2025

Overview

In 2025, customer experience (CX) has evolved into a critical business advantage, where emotional intelligence meets data intelligence, and loyalty is earned through every interaction. The most successful brands are no longer just selling products or services -they’re crafting seamless, personalized journeys across every touchpoint.

The afaqs! Customer First Summit  is where this new era of CX takes shape. From hyper-personalisation powered by AI to ethical data practices and intuitive omnichannel experiences, the summit will spotlight the ideas, innovations, and individuals pushing the boundaries of what customer-centricity means today.

Whether you’re driving change inside a legacy organisation, building a nimble D2C brand, or shaping the tools of tomorrow, this is your space to learn, connect, and be recognised. Because in a world driven by technology, it’s still the human experience that sets great brands apart.

Key Themes

Hyper-personalization at Scale

Generative AI and the Next Wave of Customer Engagement

Voice, Chat & Emotion AI: The Rise of Conversational Experiences

Seamless Omnichannel Strategies

Ethical Data, Trust, and Customer Consent

New-Age CX Metrics: Beyond NPS

Designing for Accessibility and Inclusivity

CX-Led Innovation in Product & Service Design