REIMAGINE BRANDING IN THE AGE OF TECH
We live in an age of networked economy where business paradigms and traditional notions of marketing and brand building are under scrutiny, though think tanks around the world have earmarked this as the decade of CMOs.
The marketing heads are no longer dependent on Sales to close the deal. This is the closest they have ever been to conversion; as a result, CMOs are the most recent cohort to be elevated to CEOs. From technological advancements to generative AI. Tectonic shift from parking the big buck with the large agencies to trusting boutique firms to plan. Screens have increased manifolds and so have eyeballs. Marketers are signing bigger cheques than ever to drive the brand narrative that triggers the purchase and stays in the mindshare. As per industry reports, Global ad spend is estimated to reach USD 859bn in 2023 and the digital share of ad spend is estimated to reach 76%. India fastest growing market in the top 10; ranked 8th globally, where digital ably supported by technology continues to be the fastest-growing medium.
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